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How Local SEO Works

To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user. 

Google My Business has become the creme de la creme of local search — since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. 

Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. 

That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes your location into account when you search.

Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? 

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. 

As a local business, you have the opportunity the appear within both the main organic search results and the local map pack at the same time. 

Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? 

People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc. 

Local search results are displayed in one of two ways on Google: the new Google carousel or in a listing format.

However, Google has an estimated ~87% market share (in the US, at least).